Photography Coach in Salt Lake City, Utah — Serving Clients Globally

Let’s build you a business that’s grounded, intentional, and aligned with who you really are.

If you are a photographer who is burntout, overwhelmed, confused about what to do to be successful, and you desire alignment, confidence, and more wealth in your photography business— On your terms—I would love to connect. Maybe you know something needs to shift—but you're not sure how or where to begin. That’s where I come in.

Hi, I’m Bernadette. I am a Creative Business Coach For Photographers.


Hi, I’m Bernadette.
25+ years in the photography industry taught me that I’m a damn good photographer, communicator, and business owner. I’m a connector, collaborator, and people person.

But it also taught me what it’s like to hustle for the next job, and say yes to misaligned clients out of financial scarcity.

When the hustle was at its peak, I lacked a clear, creative, and aligned path. What once felt exciting began to feel heavy—and I found myself stuck in burnout and scarcity.

Now, I coach creatives and photographers who are at that same inflection point.


1. You know something needs to shift—but you're not sure how.

2. You desire clients that align with the vision you have for your work and your successful business—or maybe you don’t have the clarity you need to create a vision…

3. You desire alignment, a regulated “hell yes, this is it!” nervous system, confidence, and fulfillment

I’m here to help you listen in, align your business with your values, and move forward with confidence.

This work is rooted in deep listening, grounded strategy, and a commitment to building something sustainable, joyful, and honest.

“Working with Bern helped me realize the type of work I really wanted to be doing. She helped give me direction on how to make the needed changes, like improving my website and portfolio. Bern is easy to talk to and genuine. I'm grateful I found her!” -Michelle Deppe, Portrait Photographer, SLC Utah

“Before I started coaching sessions with Bern, I was pretty disorganized and lost when it came to marketing for my business. During our sessions, she helped me find a clear path forward and helped me prioritize the tasks that would make the biggest impact. She also helped by holding me accountable to following through with the tasks that were the least fun for me, and offered feedback whenever I needed help. This gave me a clear direction, so it's much easier for me to continue the work we started, and I'm much more motivated overall!” -Becky/SLC

Helping photographers find clarity, structure, and purpose—without burning out.

You’ve built a creative career, but something’s shifted. You're craving more meaning, more ease, more money, and more connection.

Whether you're feeling stuck, ready for a change, or just need support to organize the chaos—I help you reconnect with your values, create systems that actually support you, help you build wealth, and find clarity in your next steps.

My coaching supports you in:

  • Realigning your work with what lights you up

  • Creating sustainable systems and time management (that actually work for creatives)

  • Gaining clarity in career transitions or pivots

  • Attracting aligned clients without forceful marketing

  • Building a business & marketing that supports the life you want

Coaching Services

  • 1:1 Coaching: The Aligned Creative Path

    A 3- or 6-month personalized coaching journey for photographers who are ready to reimagine their business—and how it supports their life.
    Includes deep-dive sessions, action plans, voice note support between calls, and structure to keep you grounded and moving forward.

    Perfect for you if: You're ready to pivot, learn how to grow in an aligned way, market in ways that feel good and not forced, or restructure—but want someone in your corner who gets it.

    Book Your Free Clarity Session

  • 🌿 Group Coaching: “Rooted & Rise”

    A 12-week group experience for photographers who want community, clarity, and a reset.
    1 90-minute Zoom group coaching call per month. WhatsApp support in between Zoom sessions.

    Each week blends guided coaching, tools to support you in business and life, and a space to share the journey with others who truly get it.

    Monthly Investment $75 (cancel anytime after first month)

    Next cohort opens: in October 2025

    Please fill out the form in the link below to sign up for the waitlist

    Waitlist