Hi, I’m Bernadette.

I’m a photographer and coach based in Salt Lake City, Utah, with 27 years of experience building a creative career and business. My photography has taken me from corporate and industrial work to architecture, interiors, hospitality, lifestyle, and the people behind the brands and businesses I’ve worked with.

I’ve always believed the best photography starts with listening. Understanding what you do, who you want to reach, and what you want people to feel allows me to create images that are not only beautiful, but meaningful and useful to your business.

After decades in the creative industry, I also know how complicated it can be to build a career that feels good while keeping the business side of things moving. That experience led me to coaching, where I now work with photographers, creatives, and values-driven business owners who want more clarity about what they’re building and why, and who want to learn how to run a successful business [inside and out] that feels more like you and less like what everyone else is doing.

Whether I’m behind the camera or across the table from a coaching client, my work comes down to the same thing: paying attention, asking good questions, and helping people see what’s possible from a different perspective.

When I’m not working, you’ll usually find me outside climbing, mountain biking, fly-fishing, or exploring the mountains and desert around Utah with my husband, Shane, and our cat, Bailey.

“Bern finds a point of view that is uniquely hers to tell a visual story. She brings in a unique perspective, and her photos almost become art. Those aspects set her apart from others and make her competitive.

Bern is observant, focused, and strategic when it comes to getting the job done for her clients. She makes it happen! She has a natural way to make her subjects and clients FEEL important and happy.” -Jen Choi || Manager of Creative Design & Communications || Port of Long Beach